MailMax is your good news paper.  It is the direct mail newspaper for Michigan's Great Southwest. The good news and good values offered are creating the fastest growing newspaper in Southwest Michigan. Enjoy columns from Pat Moody, Glenda Head, Don Stuart, Southwest Michigan Tourist Council, local pastors and more.  Read MailMax every Saturday...everybody else is.

How does MailMax stack up the the daily newspaper in the top ten zip codes?
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New study shows MailMax offer 2X the coverage of its competitors
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2010 Readership Survey shows MailMax has more readers than any paper.
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Advertising Display Rates

CLICK TO DOWLOAD RATE CARD PDF

The following rates are shown per placement within a one month period.  MailMax rates include full-color and professional design services at no extra charge.

Ad Size	Ad Dimensions in inches Width X Hieght	1x per month	2x per month	3x per month	4x per month
1 card	2.461  X 1.706	$       90	$       75	$       69	$       63
2 card	2.461 X 3.556  or   5.057 X 1.706	$     177	$     149	$     137	$     121
3 card	2.461 X 5.4  or   7.654 X 1.706	$     264	$     221	$     201	$     180
1/8 page	5.057  X  3.556	$     377	$     290	$     259	$     233
1/6 page	5.057 X 5.4	$     502	$     434	$     390	$     348
1/4 page	5.057 X 7.255	$     620	$     569	$     510	$     452
1/2 page	10.25 X 7.255 or 5.057 X 14.625	$   1,272	$   1,122	$     995	$     888
3/4 page	10.25 X 10.937  or   7.654 X 14.625	$   1,865	$   1,622	$   1,461	$   1,299
Full page	10.25 X 14.625	$2,418	$   2,089	$   1,903	$   1,691
Cover	7.654 X 9.094	$   1,099	First come basis/ Nine maximum per cendar year

Repetition Rates are available with substantial savings.  To learn more, call 269-934-7522 or email publisher@farahead.com

Advertising Display Deadlines

Friday Noon
for the following Saturday's distribution
(8-day lead time)

Classified Liner Rates

$10 for the first 10 words, $.20 for each additional word.
BOLD = $1
Colored Text = $1 (Red or Blue)
Colored Background = $1 (Yellow, Cyan, or Magenta)

Border around ad = $1

View page with add-on samples
Place a classified ad on-line
Ads placed online appear in the MailMax newspaper and also online at MailMaxOnline.com

Pre-Print Insert Rates

Pre-printed flyers inserted into the MailMax for distribution through direct mail are priced based on weight due to postal regulations.

Insert Weight in ounces	Rate Per Thousand Full Run
.4 oz	$     32.00
.5 oz	$     34.02
.6 oz	$     37.99
.7 oz	$     41.95
.8 oz	$     45.91
.9 oz	$     49.88
1.0 oz	$     53.84
1.1 oz	$     57.81
1.2 oz	$     61.77
1.3 oz	$     65.73
1.4 oz	$     69.70
1.5 oz	$     73.66
1.6 oz	$     77.62
1.7 oz	$     81.59
1.8 oz	$     83.55
1.9 oz	$     89.52
2.0 oz	$     93.48
2.1 oz	$     97.44
2.2 oz	$   101.41
2.3 oz	$   105.37

Add $2 per thousand to zone by zip code.