Holt Bosse Names Meagan Francis Director of Storytelling
Holt Bosse Names Meagan Francis Director of Storytelling
Holt Bosse has welcomed Meagan Francis as Director of Storytelling, a new role focused on strengthening narrative strategy and content across the agency’s client work.
Francis brings more than 20 years of experience in editorial leadership, content strategy and brand storytelling across media, tourism and consumer marketing. Most recently, she acted as co-founder and executive producer of Mom Hour Media, a podcast network whose flagship show generated more than 20 million downloads and partnerships with over 250 brands.
Her background includes leading the launch of Experience Grand Rapids’ first official blog and working with tourism and economic development organizations across Michigan, including Schoolcraft County and the Southwest Michigan Regional Chamber. Her writing has appeared in publications such as The Atlantic and Good Housekeeping and she has extensive experience as a senior copywriter and content strategist. Locals may also remember her as co-host of the Jonny & Meagan Mornings show that ran on 98.3 The Coast from 2016-2018.
At Holt Bosse, Francis works across strategy, design and client teams to help brands develop clear, human-centered narratives across a diverse range of media channels, including the new 106.1 FM Visit Southwest Michigan Radio partnership with Mid-West Family Broadcasting.
“In an era of ever-increasing reliance on artificially created content, our agency’s commitment is to keep real people at the heart of our work. Meagan’s ability to shape authentic human stories is something we are excited to share with our clients, and incredibly proud to stand behind,” said Dan Clements, Partner and Chief Creative at Holt Bosse.
“I’m excited to join a team that values craft and intention,” Francis said. “Strong storytelling isn’t about chasing trends; it’s about understanding people, place and purpose, and translating that into meaningful work.”
Francis is based in southwest Michigan and began her role with the agency earlier this year.
About Holt Bosse
Holt Bosse is a full-service marketing and advertising agency based in St. Joseph, Michigan, specializing in strategic branding, traditional advertising, digital marketing and experiential campaigns. The agency partners with local, national and global organizations to build meaningful brand connections through creative storytelling, innovative strategy and impactful audience engagement.
